LVMH and Formula One have announced a 10-year partnership set to begin at the start of the next F1 season. The collaboration will feature exclusive hospitality, bespoke activations, limited editions, and premium content.
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| LVMH and Formula One team up for a 10-year partnership, set to enhance luxury experiences starting next season. |
This isn't their first collaboration, as LVMH partnered with F1 during last year's Las Vegas Grand Prix, which was deemed a success. Liberty Media CEO Greg Maffei expressed enthusiasm for scaling their commercial ties, looking forward to working with Bernard Arnault and his team.
LVMH, known for brands like Louis Vuitton, Moet Hennessy, and TAG Heuer, will integrate these iconic names into the partnership, focusing on breaking boundaries both in luxury and motorsports.
LVMH Chairman Bernard Arnault highlighted the shared passion for innovation and excellence between the two organizations, underscoring the significance of this unique partnership.
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